How ALLPURE came to be and what drives us
What do you do when you constantly have to hand over your smartphone – in the middle of a pandemic? That was exactly the starting point for ALLPURE. When we regularly had to show our "Green Pass" during the COVID period, we became aware of how many viruses and bacteria accumulate on our devices – devices we hold to our ear, carry in our hands, and place on the table every single day.
While searching for a solution, we discovered an innovative metallised fabric containing copper and silver. This not only has antibacterial properties, but also effectively shields against electromagnetic radiation and wireless signals (e.g. 5G, Wi-Fi, Bluetooth) – while simultaneously protecting against digital threats such as data theft, hacking, tracking, and the skimming of bank cards.
Security doesn't have to be technical and unsightly – it can also be stylish.
Our solution: shielding products made from high-quality natural materials, handcrafted in a small Italian leather workshop, with great attention to detail.
Whether phone cases, laptop sleeves or card holders – every ALLPURE piece combines function, design and quality.
We develop our products for conscious consumers who know what they want:
Less radiation. More style. Real craftsmanship.
Made in Italy
Our products are created where craftsmanship still has a tradition: in a small Italian leather workshop. Every piece is made with the utmost care, a wealth of experience and genuine passion – lovingly crafted by hand from selected natural materials. This is how we combine timeless design with true quality – making every product a special companion.
What you see in the photos is not a stock image – it is reality: our founder Elisabeth Rübig-Strassl operates the cutting press herself, inspects every piece of leather with a trained eye, and oversees the entire production process from the first cut to the last stitch.
ALLPURE stands not for mass production, but for quality, responsibility and authenticity.
Our products are the result of experience, passion – and the ambition to unite security and style.
Genuine. Fair. Made by people.
Believing in something together
More than a product: the story behind ALLPURE
Behind ALLPURE there is also a family story: the idea was born in the middle of the pandemic, out of a desire to better protect people.
That this became reality is also thanks to Dr. Paul Rübig, who believed in his daughter and her vision from the very beginning as a business angel, critical sparring partner and biggest fan. This photo (Paul Rübig with his daughter Elisabeth Rübig-Strassl) tells exactly that story: a passion project with real added value.❤️
